Ader Chen | Creative Director of Xcellent Products International

Ader Chen joined the Palo Alto Design Group in San Francisco in 1995 as the Senior Designer, and he is currently Creative Director of Xcellent Products International and Value Innovation Consultant of Minghui (Zhuhai) Furniture Company, specialising in product design, branding strategy, product development and transformation coaching for traditional industry. He worked with many famous office furniture brands, and won numerous honours, including the Golden Pin Award (2013, 2014), Kapok Design Awards China (2017), and Taiwan Excellent Award (2018). He also led the Xcellent design team in 2006 and 2007 in Taiwan, the only design team invited to participate in the Rookie Show design at the Milan International Furniture Fair.

To Chen, design is all about solving problems and providing solutions. He believes that beauty, which encompasses meanings of good structure and sitting elegance, should be the end goal designers go after.