ABOUT ZUO ZUO
THE ZNS CONCEPT
Sit and Immerse.
Do you know that with the average global life expectancy of 75 years, the simple routine of sitting actually takes up one-third to half of our lifetime? Given the vast amount of time and significance we place on sitting, ZUO ZUO takes it as our own mission to offer a new world of quality seating products and enjoyable sitting experience for all ages and purposes – and we believe the solution is in our process of sitting.

The Chinese pinyin ZUO ZUO, literally translates “Zitting and Seating” in English and short for “ZNS”. The two identical transliterations ZUO (Zitting) and ZUO (Seating), one dynamic and one static, allude to the recurrent life cycle of work and rest; busyness and leisure. The brand name highlights our dedication to the sitting posture, which is not only the miniature of our state of living, but also the reflection of different life philosophies. Sitting is at once an act in situ and in transition: to be seated, yet still moving along the current of time and life. It is essentially a cultural experience of how we ease ourselves into different environments; a lifestyle of how we perceive the world and interact with our surroundings.

Underlying ZUO ZUO’s products is a philosophy of placidity. A chair is not just a piece of dead furniture, with a clear focus on people and pleasure, we provide physical comfort as well as inner peace. It is also our calling, to provide a platform to focus on professional sitting knowledge dissemination, performance and personality, along with the ability to achieve sustainability.

OUR VALUES
Knowledge is at the core of our DNA and competence. Aspired to be the knowledge leader in the discipline of sitting and seating products, ZUO ZUO has contributed to popularise a sitting culture through people, performance, pleasure, personality and placidity.

PEOPLE
We place people at the heart of our business. At ZUO ZUO, we advocate harmony both in our products and among our people. Just as a good chair always serves to remind us of a better work/life balance, a good company always grow with its people professionally and personally. In creating a friendly and collaborative working environment, we recognise our talents by offering career training and advancement opportunities.

PERFORMANCE
To sit, or not to sit, that is not the question anymore. Quality and performance are synonymous with ZUO ZUO, for sitting also symbolises productivity. With dedicated research in Asian ergonomics, injected into our design are years of experience and feedback from users. We work on products perfectly safe and suited to support the human body as well as flexible settings, consistent comfort and easy application lead to high efficiency and focused work, which also explains why we have everyone’s back.

PLEASURE
It is ZUO ZUO’s pleasure to redefine sitting as an enjoyable living experience of playing, studying, working, conferencing, relaxing and exercising all in one. We care about the wellbeing of fast-paced and stressed urban dwellers and believe that everyone deserves a comfortable seat to do good work and set it aside. Our seating products are therefore not only alternative spaces for leisure and entertainment, but also the most effective tools to relax and indulge our five senses.

PERSONALITY
ZUO ZUO embraces individuality no less than our collective corporate identity. This goes down to how we select the right people for the right jobs according to their strengths and traits. Sitting reveals our personality similarly, it is the way how we carry ourselves in a specific time and spot. To each their own, our meticulous colour management techniques and diversified range of product options allow for customised sitting solutions – all you need for differentiation or uniformity.

PLACIDITY
We have faith in the healing qualities of ZUO ZUO’s chairs in terms of body, mind and soul. Sitting down is indeed a gesture to slow down and reflect on ourselves, eventually it also determines the direction of our following actions. Quality sitting is self-nurturing time, it opens up the door to a state of placidity, in which we can be the visionary and bathe in the boundless ocean of tranquility.

CHAIRMAN’S MESSAGE
Ladies and Gentlemen,

Be our guest, be our guest, we shall take care of the rest.
Please be seated, while we slowly unfold to you this urban Chinese tale of sitting…

Once upon a time, a Chinese family foresaw the future of furnishing industry to be optimistic. As time goes by, their prophecy comes true and furniture has now become an indispensable part of social livelihood and wellbeing. Rather obviously, we are both the mastermind and beneficiary behind that initial vision of the Chinese family. With over 20 years of experience in the industry, our brand ZUO ZUO, also known as “Zitting and Seating (ZNS)”, has developed rapidly and reached significant milestones. Our history of uncompromising excellence and commitment to clients have rendered us a symbol of lifestyle, and also a leading strategic pillar to offer experiential solutions.

Infused into the name ZUO ZUO is also the continuous story of our national sense of belonging and cultural solicitude. Practising the Chinese philosophy of life affecting life, people have always been the foremost concern of our business. Such core value is mirrored in our development and expansion of the wide spectrum of sitting products, which cater especially to Chinese and Asian people of different ages and needs. It is also our obligation and ambition to turn the sitting experience into a modern blessing for everyone to enjoy. Enormous efforts have since been devoted to enhance the public’s proper knowledge on sitting and seating - the convenient window to the world.

In order to educate more people on a larger scale on the benefits of sitting, we task ourselves with the corporate social responsibility to deliver our resources and efforts both in the academia and the design industry. Through scholarship or sponsorship offers, our support would go to universities with designated research topics on sitting culture from within and outside China. We have also directed universities and driven different institutes to conduct research related to Asian/Chinese ergonomics and gestures. Internally, ZUO ZUO strives to work out sitting solutions for the entire body specific to the Asian market; externally we too prioritise designers of the Chinese roots when it comes to incubation and promotion. 

Along the plot to become the lord in the world of chairs, we must constantly improve to reinforce our position as the cross-cultural expert and professional knowledge leader in sitting and Asian ergonomics. By strengthening and spreading the Chinese culture of inspirational sitting that encompasses work, entertainment, studies and rest all at once, sooner or later we will meet you all at the destination of our story: a comprehensive solution of customised sitting experience where everyone has a ZUO ZUO to come home to and rest upon. 

Your favourite storyteller,
[Signature]
Huo Yun-zhong
Chairman of ZUO ZUO LIMITED      

CORPORATE CULTURE
It is our long-term prospect to create and sustain a formidable organisational culture that is beneficial to both ZUO ZUO and our people. In ZUO ZUO, the desire of staff to contribute at work, as well as the pursuit of their personal interests are well acknowledged. We offer our workforce the springboard for professional growth so that the brand would expand simultaneously. We constantly and relentlessly research on refining the sitting experience, particularly in the aspect of Asian ergonomics. Encouragement in terms of rewards and incentives, plus the opportunity to advance studies and careers is generously offered at ZUO ZUO. A plethora of potential on-the-job learning opportunities and training programmes are made available to our staff through the brand's scholarships in collaboration with supporting institutions.

Aspiring to become an innovative company, we trust that an open culture and a friendly working environment are the prerequisites for our people to work creatively and harmoniously. To bring out the best performance of our team, our office design makes reference to the workplaces of top multinationals to introduce co-working space and shared resources. From basic necessities to pantry provisions to conferencing facilities, everything has been thoughtfully covered for corporate wellbeing. The friendships established over the years with our staff and clients at work and off work are among the most valuable assets of ZUO ZUO. We have prospectively put forward the concept of work/life balance to nurture potential talents through the holistic approach. Leisure events such as social outings and contests of personal interests, and sport games including basketball, badminton and tennis are regularly organised for team-building and health. 

While the devil is always in the details, the corporate direction nonetheless determines how far it can reach. Corporate social responsibility plays a significant role in ZUO ZUO’s long-term policies. By devoting ourselves to the betterment of the society, we are also actively working to sustain a favourable climate for business. To extend our contribution, we have maximised waste reduction and employed environmentally friendly materials and procedures during production processes. Outside of the business, we have put together a team for charity, so far as to run an education fund and donate our products for kids in the less developed areas in China. Our undertakings for the public good echoes the value and emphasis we place on perfecting the process and experience. As a Chinese brand, the passion to support and promote Chinese design on the international stage through ZUO ZUO is in our blood. After all, it is our ultimate vision to give back to the society with the people it nurtures.